Commercial Due Diligence
Cradan’s commercial due diligence gives clients clarity and confidence by uncovering the real drivers behind a target business’s markets, customers, and future growth. Our process is based on thorough analysis, straightforward communication, and practical insight. We focus on what matters most to value and risk, cutting through the noise.
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We work closely with other diligence streams, ensuring our commercial findings are linked directly with financial, operational, and technical reviews. This integrated approach gives clients a complete perspective, making it easier to connect market realities to financial outcomes and to spot both risks and opportunities.
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With each engagement, our goal is to deliver answers that are clear, actionable, and matched to your strategic objectives. This helps support informed negotiations and sets you up for better long-term results.
Market Assessment
We analyse the size, structure, and dynamics of the target’s markets. This includes trends, growth rates, segmentation and competitive landscape, giving you an informed view of where the business operates and what market factors will drive future performance.
Competitive Positioning
We evaluate the company’s position relative to its key competitors, examining strengths, weaknesses and differentiators. This includes a review of market share, pricing power, and reputation, providing clarity on the sustainability of the company’s competitive edge.
Pipeline and Growth Opportunity Review
We analyse the sales pipeline, major prospects, and growth initiatives. This service tests the credibility of management’s growth ambitions, reviewing both the quality of the pipeline and the realism of forecasts.
Customer and Channel Analysis
We review the customer base, major contracts, and sales channels. This work identifies customer concentration risks, the quality of key relationships and how effectively the business reaches and retains its end customers, supporting revenue sustainability assessment.
Commercial Drivers and Revenue Quality
We assess the underlying drivers of revenue, including pricing, volume, retention and cross-sell opportunities. This work ensures the topline is both understood and robust, highlighting risks and opportunities for growth.
​Customer, Market, and Competitive Validation
We conduct external validation through customer calls, expert interviews, and market referencing. This independent feedback provides an additional layer of assurance on market position, customer satisfaction and future prospects.